Acer Liquid E Ferrari special edition is the most exclusive smartphone in the world. Photo: Acer Inc.

Computex, Taipei, Taiwan - June 1, 2010

Acer Liquid E Ferrari special edition is the most exclusive smartphone in the world, dedicated to those who refuse to settle for mere perfection and demand something extra from their technological devices: passion, cutting-edge technology, performance, and above all, exclusive features!

Passionate, like the red of its livery, Sophistication, expression of the utmost perfection, High performance, like the finest race cars, Exclusive, like a tailor-made suit, and Fully-equipped, like a luxurious object: these ingredients make the Acer Liquid E Ferrari special edition utterly unique and in a class of its own.

Created from a pure racing soul, the Acer Liquid E Ferrari special edition combines powerful performance with design excellence.
It is not merely a luxurious smartphone or status symbol; it is an object with nothing was left to chance, where obsessive attention to detail ensures its owner a uniquely rare experience.

Above all, it flaunts a bold yet elegant design: the glossy red casing with chrome trim makes it a true pleasure for the eyes.
The front is dominated by a spacious 3.5", hi-resolution capacitive touchscreen, while the back sports the legendary “Scuderia Ferrari” shield with details in carbon fibre, while the redesigned microphone recalls the “air intake inlet”, lending it a powerful look to keep it in pole position.

Created from a pure racing soul, the Acer Liquid E Ferrari special edition combines powerful performance with design excellence. Photo: Acer Inc.

Acer has completely personalised the user interface, thereby allowing fans of the Rossa to have the thrill of the Gran Premio always at their fingertips:

• The Ferrari wallpaper brightens up the 5-page home page for total immersion into the roaring world of Formula 1.

• Stunning images and videos are always at your fingertips.

• A special set of ringtones allows you to personalise your phone with the inimitable sweet music of the Ferrari engine.

Do you always want to flaunt the best?
Here is the coolest headset ever to be produced.

Bearing the Ferrari brand name, it is small and compact to fit any ear perfectly.
In just a few centimeters this object concentrates advanced technologies for perfect reception anywhere, anytime.
In fact, it was designed to eliminate outside noise and ensure incomparable clarity. Moreover, it features technology that cancels echos and automatically regulates volume for perfect communications - always.

Protect your Acer Ferrari Liquid E special edition with the ultra chic Ferrari case and safeguard it from shocks and dust.
The high-quality material makes this luxury accessory a pleasure for the eye and touch.

The front is dominated by a spacious 3.5", hi-resolution capacitive touchscreen, while the back sports the legendary “Scuderia Ferrari” shield with details in carbon fibre, while the redesigned microphone recalls the “air intake inlet”, lending it a powerful look to keep it in pole position. Photo: Acer Inc.

“A Ferrari is not just about speed. It is an expression of beauty, power, excitement, pleasure and natural excellence” comments Gianpiero Morbello, Acer Vice President, Marketing and Brand.
“From the original concept to the finished product the new smartphone was conceived down to the finest details with the idea of giving a stronger sense of belonging to all Ferrari fans.”

Acer’s Highly Anticipated Smartphone Line Debuts in North America

Acer’s sexy Liquid E smartphone is a smooth operator; Sleek, intelligent and intuitive, it has all the right moves


Mississauga, Ontario, Canada - June 2, 2010

Acer announced today that its Liquid E smartphone is available for purchase by customers in Canada exclusively through Rogers Communications, Canada’s leading wireless provider.

The elegant Liquid E is an attention getter that looks as good as it performs.
In addition to an eye-catching design, it sports an ultra-fluid tactile interface, the user-friendly Android 2.1 Éclair operating system and three predictive keyboard options.

Measuring just 115mm long x 64mm wide x 12.75mm thick, the Liquid E is sleek, yet comes with a 3.5-inch WVGA capacitive display offering ample viewing area and intuitive, precise operation. Integrated WiFi b/g and HSDPA 7.2Mbps fuel fast connectivity that’s accessible almost anywhere. The battery affords up to five hours of talk time and up to 400 hours in standby mode. Photo: Acer Inc.

“We’re thrilled to bring the Android-powered Liquid E to our customers in Canada,” said Dan Gralak, VP of Sales for Acer, Smart Handheld Business Group Americas.
“The Liquid E is a brilliant mix of innovative design, entertainment features and practical technology for boosting the user experience. It’s a convenient, yet fun device for managing one’s personal and professional life. Liquid E is sure to please the most discerning shoppers with its easy-to-use interface, long battery life, high-definition touch screen and host of other advantages.”


Speed, Power and Embedded 3D Graphics


Measuring just 115mm long x 64mm wide x 12.75mm thick, the Liquid E is sleek, yet comes with a 3.5-inch WVGA capacitive display offering ample viewing area and intuitive, precise operation.

The Qualcomm 8250 768 “Snapdragon” processor and embedded 3D graphics accelerator provide the power to instantly open applications and advanced games running in parallel with other functions for optimum productivity.

Integrated WiFi b/g and HSDPA 7.2Mbps fuel fast connectivity that’s accessible almost anywhere. The battery affords up to five hours of talk time and up to 400 hours in standby mode.

The Liquid E offers three XT9 keyboards, which include Qwerty, Half Qwerty and 12-Digit Numeric that can be conveniently viewed in both landscape and portrait modes.
All three keyboards are intelligent, offering predictive and corrective text input and a multilingual dictionary with just one click necessary to toggle between languages.
When users search for a contact via the digital keypad, predictive input suggests contacts to save users time keying in the entire name.
When texting, predictive input guesses the word the user is spelling, extending the ability to select the word without having to finish typing it.
Corrective input provides one or more options for correcting a misspelled word.

Liquid E offers the ability to synchronize and back up files, contacts and the calendar with a PC.
The new contacts application provides the flexibility necessary to organize the phonebook for maximum efficiency.
The enhanced dialer makes finding contacts faster than before and Quick Contacts is an easy way to engage with associates, family and friends using functions like Call, Send Message, Send Email, Open Details Card and Locate on a Map from various areas of the phone.


Ultra-Fluid Navigation and Efficiency


The Android Éclair 2.1 design refresh has made the navigation of menus and applications smooth.
Enhanced with Acer’s integrated widgets and on-screen keyboard, Éclair 2.1 enriches the multimedia experience with excellent contacts management, voice activated functions, comfortable text typing and long battery life. It also sports lean, sleek icons and sophisticated animations, including an interactive gallery of live wallpapers with ripple, day and night effects and more.

The updated lock screen has an entirely new look and feel, and allows users to mute sound without unlocking the device.
There are more than 50,000+ applications developed specifically for the Android market that are available for downloading.

The user-friendly browser makes keeping abreast of the latest news a cinch. It can zoom in and out of a web page and browse bookmarks with page preview, and sync these bookmarks.


Newly Enhanced 5MP Camera, Camcorder and Gallery


Acer’s Liquid E can enrich a user’s free time with music and HD720p quality videos, either from the Web using YouTube or within the device via Spinlets.
They can also link to Facebook, Twitter, MySpace and other social networking sites.

Acer America announced that its Liquid E smartphone is available for purchase by customers in Canada exclusively through Rogers Communications with prices beginning at $49.99 with a three-year contract. In addition to an eye-catching design, the Liquid E sports an ultra-fluid tactile interface, the user-friendly Android 2.1 Éclair operating system and three predictive keyboard options. Photo: Acer Inc.

The new and improved camera and camcorder functionality saves time.
By simply touching the screen or pressing the side shutter key, users can capture images quickly and easily with the integrated 5MP camera.
The refreshed gallery application allows users to browse pictures and videos in an elegant, fluid 3D interface.
They can also preview photos and video albums with a new thumbnail-based interface and browse pictures in animated 3D.

UrFooz extends the ability to create an avatar and share it. In addition to HD video, users can enjoy 3D games, browse the Web and stream video at high speeds.


Integrated GPS and Google Latitude


Getting lost is a thing of the past with Liquid E.
With the integrated GPS, you can determine where you are at the moment, a friend’s destination and how to get somewhere by foot or car.
Using Google Latitude, you can locate yourself on the online map, find places in the city, book a restaurant or hotel and obtain directions.
It’s also possible to teleport yourself anywhere in the world with street view in compass mode. In addition, it offers real off-board turn-by-turn GPS navigation with streaming of maps on the go.


Pricing/Availability


The Liquid E smartphones are available for customers in Canada via Rogers with prices beginning at $49.99 with a three-year contract.

Acer is Canada’s No. 2 overall PC provider.
More information about Acer and its products in Canada can be found at
www.acer.ca  



About Acer


Established in 1976 with US$25,000 in capital and 11 employees, Acer today focuses on marketing its brand-name IT products around the globe.

Wielding a profitable and sustainable Channel Business Model (CBM) Acer has been able to achieve sustainable growth worldwide.
The model offers flexibility to adapt to changing global IT market trends, and involves collaborating with the industry's top-tier partners and suppliers.
We expect the foundation of the CBM shall enable Acer to reach further success, minimize operating expense and enhance profitability.

Acer's PC-centric product offering includes mobile and desktop PCs, servers and storage, LCD monitors and high-definition TVs, projectors, and handheld/navigational devices.
Sub-brands include the consumer-focused Aspire series, and commercial sector TravelMate, Veriton, and Altos series.

The Acer Group is a family of four brands - Acer, Gateway, Packard Bell and eMachines. This unique multi-brand strategy allows each brand to offer a unique set of brand characteristics that targets different customer needs in the global PC market.

Acer Inc. build Photo: Acer Inc.

Today, the Acer Group still strives to break the barriers between people and technology.
It ranks No. 2 for total PC shipments and No. 2 for notebooks, and has a global workforce of 7,000 employees.
Estimated revenues in 2009 reached US$17.9 billion.

The successful mergers of Gateway Inc. (October 2007) and Packard Bell Inc. (March 2008) by parent company, Acer Inc., completes the group's global footprint by further strengthening its presence in the U.S. and Europe.

See www.acer.com for more information.


http://www.acer-group.com/public/The_Group/overview.htm  



Gianfranco Lanci
Acer Inc. CEO & President

Gianfranco Lanci, Acer Inc. CEO & President. Photo: Acer Inc.

Gianfranco Lanci, president of Acer Inc. since 2005, assumed duo responsibilities as the company CEO in June 2008 - an acknowledgement of his outstanding management.
Under his performance-driven leadership, Lanci's focus is to enhance the Acer Group's presence globally under a new multi-brand strategy - following the recent acquisitions of Gateway and Packard Bell.

Lanci has long been recognized for his exceptional performance in the European market, including the successful implementation of Acer's Channel Business Model, which has been extended to the company’s worldwide operations.
Lanci also brings with him a keen understanding of cross-regional and cross-cultural differences.

Born in Turin in 1954, Lanci graduated from the Politecnico of Turin with a degree in civil engineering.
He joined TI Italia in 1981, and at the age of 37 became country manager for the Portable Computers and Printers Division in Italy, the Middle East and Africa.
In 1996 he was appointed president of EMEA (Europe, Middle East and Africa) for Texas Instruments’ (TI) Personal Productivity Products Division.
When TI's portable PC business merged with Acer in 1997, Lanci became managing director of Acer Italy.

After Lanci's appointment as managing director of Acer Italy in 1997, he immediately began consolidating the channel- and partner- relations at all levels.
His commitment to brand promotion has made Acer the No. 1 ranking notebook brand in Italy since 1997.
In 2000, Lanci became president of Acer Europe and began building up a strong European organization.
On becoming the president of Acer EMEA in 2002, Lanci introduced his proven channel-business model that turned record-setting profits across EMEA.

In 2003 Lanci was appointed president of Acer's International Operations Business Group, allowing him to be directly involved in the Pan-American market.
The designation confirmed Acer's acknowledgement of his outstanding channel management and marketing activities, as well as the key role he played for Acer’s success in EMEA.

Despite the demands of his many international business commitments, Lanci still manages to devote quality time to his family, and enjoys reading and playing tennis.



J.T. Wang
Acer Group CEO & Acer Inc. Chairman

J.T. Wang, Acer Group CEO & Acer Inc. Chairman. Photo: Acer Inc.

Acer Group CEO and Acer Inc. Chairman, J.T. Wang, is tasked with overseeing the group's global competitiveness.
Since taking the realm as group CEO in 2008, Acer Inc.'s consolidated revenue has maintained healthy growth to reach an estimated US$17.9 billion in 2009 despite the global economic downturn.

Currently the world’s No. 2 total PC and notebook player, Acer has set its next goal on becoming the No. 1 mobile-PC company.
Today, Acer is a multi-brand company, having successfully implemented a Multi-brand Strategy – integrating Acer, Gateway, Packard Bell, and eMachines brands – in the worldwide markets.

In addition, a global winning formula initiated by Wang and his management team is also a key factor of Acer’s remarkable success.
The Channel Business Model encourages partners and suppliers to join Acer in an efficient supply chain and service network that provide customers with competitive pricing, fresh technologies, and quality service.
A simple and focused management, efficient operations and marketing strengths, together form a sustainable and profitable business model for Acer’s present and future success.

Wang brings with him extensive experience in operational management with over 25 years at Acer.
In 1981, he joined Multitech (forerunner of Acer) as a sales engineer and quickly escalated up the corporate ladder to become president of Acer Taiwan's sales and marketing division in 1990.

After the company reengineering in 2000, Wang was named president of Acer Inc. to focus on marketing Acer-branded IT products and services.
In 2005, he took over as Chairman and CEO of the corporation.
In 2008, he was appointed as Acer Group CEO and Acer Inc. chairman.

Born in July 1954, Wang holds a bachelor’s degree in electrical engineering from National Taiwan University and an Executive MBA from Taiwan’s National Cheng-Chi University. Since 2008 he has served as president of the Taipei Computer Association in Taiwan.

Wang and his wife have two daughters.


http://www.acer-group.com/public/The_Group/management.htm