The President of the Republic of Poland Andrzej Duda has visited Selena Insulations – Selena Group’s newest and most modern production plant in Kazakhstan. On his visit, the Polish President together with Selena’s founder Krzysztof Domarecki and the Group’s CEO Jean Noël Fourel visited the plant opened in December 2016 by the President of Kazakhstan Nursultan Nazarbayev. September 08, 2017. Photo courtesy of Selena

Wroclaw, Poland – September 26, 2017

Selena Group has again received an international acclaim, this time for its proprietary roofing technology.

The Group has become a member of the prestigious European Cool Roof Council (ECRC), an association created as part of the Intelligent Energy Europe (IEE) programme.

The President of the Republic of Poland Andrzej Duda has visited Selena Insulations – Selena Group’s newest and most modern production plant in Kazakhstan. On his visit, the Polish President together with Selena’s founder Krzysztof Domarecki and the Group’s CEO Jean Noël Fourel visited the plant opened in December 2016 by the President of Kazakhstan Nursultan Nazarbayev. September 08, 2017. Photo courtesy of Selena

The purpose of the ECRC is to promote the certification and use of Cool Roof products, which are designed to reduce the roof and indoor temperature.

The ECRC advocates the activities that aim at mitigating the greenhouse effect and reducing the heat island effect in highly urbanised areas.

The innovative COOL-R roof coating is a perfect fit with the ECRC mission. The use of COOL-R reduces the indoor temperature by up to 10 degrees Celsius, which generates huge energy savings and contributes to the reduction of CO2 emissions and to environmental protection. Photo courtesy of Selena

The innovative COOL-R roof coating is a perfect fit with the ECRC mission.

The use of COOL-R reduces the indoor temperature by up to 10 degrees Celsius, which generates huge energy savings and contributes to the reduction of CO2 emissions and to environmental protection.

Maciej Lubomski, Waterproofing Division Director at Selena Group. Photo courtesy of Selena

“The achievements of our advanced R&D department are gaining an increasing publicity and recognition in the sector, which is evidenced, for example, by our admission to membership in the ECRC. Selena is developing solutions which are set to revolutionise the construction chemicals sector. We are putting products on the market, which both outpace the competition and go beyond the construction as we know it today. For example, this is the case with our pioneering technology – COOL-R, which is the brainchild of Selena's own R&D. This is an excellent example of a Cool Roof product which can almost instantly reduce the roof surface temperature, and consequently the indoor temperature. In addition, the COOL-R coating provides a great waterproofing for the roof, eliminates the aging process of the roof covering and extends its durability to 10 years. The combination of the two features – cooling & waterproofing – and the outstanding parameters of the coating make it a unique solution in the world. Our membership in the ECRC will certainly contribute to the international promotion of good practices and sustainable construction, and to the setting of new standards in this sector" – said Maciej Lubomski, Waterproofing Division Director at Selena Group.

The innovative COOL-R roof coating is a perfect fit with the ECRC mission. The use of COOL-R reduces the indoor temperature by up to 10 degrees Celsius, which generates huge energy savings and contributes to the reduction of CO2 emissions and to environmental protection. Photo courtesy of Selena

COOL-R is a highly reflective waterproofing coating that protects the roof from heat and water.

It can be used both on new and renovated, flat and sloping roofs. Its key benefits include temperature reduction, waterproofing, high reflectivity, durability and prevention of fire spreading.

It is perfect for:

• Buildings without air conditioning – it reduces the temperature under the roof by up to 10°C

• Buildings with air conditioning – it improves thermal comfort and reduces electricity costs

• Large-scale supermarkets – it increases refrigeration efficiency and reduces electricity costs

• Livestock farms – it protects livestock from the adverse effects of high temperatures without using water-based mechanical ventilation, which has a harmful effect on farmed animals.

• Production plants – increases the efficiency of air-conditioning and other cooling systems, and reduces electricity costs

• Special-purpose warehouses and other buildings where a temperature regime needs to be maintained

The innovative COOL-R roof coating is a perfect fit with the ECRC mission. The use of COOL-R reduces the indoor temperature by up to 10 degrees Celsius, which generates huge energy savings and contributes to the reduction of CO2 emissions and to environmental protection. Photo courtesy of Selena

COOL-R was designed to achieve the highest Solar Reflectance Index (SRI).

The SRI is a function of two key parameters: reflectivity, which is a measure of the ability to reflect solar radiation, and emissivity – the ability to release the absorbed heat.

Thanks to its unique technology, the innovative COOL-R coating has an very high SRI of 107.
It is this value that demonstrates an efficiency that has been unattainable by the solutions available in the market to date.

The COOL-R coating allows roof temperature to be reduced almost instantly by nearly 70%, with a concurrent decrease of indoor temperature by even 10°C.

COOL-R helps achieve a significant reduction of the cost of air-conditioning, which means reduced energy consumption and lower carbon emissions.

Selena 2017 Awards and Honours Photo courtesy of Selena

The product is an absolute breakthrough in the global construction sector, also due to its unique combination of cooling and full waterproofing – at 200 kPa.

A roof, like any other external envelope, forms a barrier between the building’s external and internal environment.

However, in contrast to vertical envelopes, it is much more exposed to water.

COOL-R is a waterproof material which protects the roof against water with just two layers that are 1 mm thick in total.

Unlike extra layers of a roofing membrane or metal panels, it does not put a load on the roof structure.

A square metre of the COOL-R coating weighs merely 1.22 kg.

Selena 2017 Awards and Honours Photo courtesy of Selena

In addition, it should be noted that the coating’s life is more than 10 years (according to ETAG 005), and the solution is highly flexible (up to 450%), even at very low temperatures (-35°C).


The European Cool Roofs Council (ECRS)

The European Cool Roofs Council (ECRS) was founded in 2011 to develop scientific knowledge and researchin relation to “Cool Roof" technology and to promote the use of Cool Roof products and materials in the world.

The association was founded as part of the European Commission’s programme – Intelligent Energy Europe (IEE), which sought to support the organisations dedicated to improvement of energy stability in Europe.

http://coolroofcouncil.eu/  

According to the ECRC, the use of Cool Roof materials has a direct impact on increasing the sustainability of buildings, mitigating climate change and reducing the greenhouse effect.

Photo courtesy of ECRC

Currently, the members of the European Cool Roof Council include manufacturers, contractors, suppliers and distributors of roof coverings, consultants, non-profit organisations, government agencies, educational institutions and energy companies, and now also Selena, an innovation leader in the industry.

To find out more about Selena’s innovation’s, go team www.selena.com  and www.youtube.com


Selena FM Additional information:

Selena Group is a global manufacturer and distributor of construction chemicals and one of the third largest producers of polyurethane foam in the world.

The Group’s product range includes foams, sealants, adhesives, waterproofing products, insulation systems, fastenings and complementary products.

The Group comprises 30 companies in 17 countries.

The Group’s manufacturing plants are located in Poland, Brazil, Italy, South Korea, China, Romania, Turkey, Spain and Kazakhstan.

With its international experience gained in diverse markets, Selena Group can grow fast as an innovative company that develops new solutions adapted to users' needs.

Photo courtesy of Selena

Selena Group received multiple awards in the most prestigious rankings.

The company was recognised by the President of Poland Bronisław Komorowski in the category “Sustainable Success” of the Polish President’s Economic Awards competition and received the accolade of “Teraz Polska” in the category “Foreign Investment”.

The highest quality of the Selena Group products and their modernity are recognized by partners and customers in 70 countries.

Group brand portfolio opens up such top brands as: Titanium, Quilosa, Artelite or Matizol.

In April 2008, the shares of Selena FM SA, the Group’s holding entity, became admitted to trading on Warsaw Stock Exchange.


Jean-Noël Fourel

President of the Management Board, Chief Executive Officer, Selena FM S.A.

Jean-Noël Fourel President of the Management Board, Chief Executive Officer, Selena FM S.A. Photo courtesy of Selena

Jean-Noël Fourel has the extensive experience in the sector of technical products for the construction industry.

In 1986-1992 he worked in industry companies such as Bendix Electronics and Motorola.

From 1992 to 2000 Jean-Noël Fourel joined Legrand as the Chief Marketing Officer for the Group.
During this period, he successfully launched a number of new product lines on the market.

From 2000 to 2007, he was the Chief Operating Officer of Somfy and led to a rapid doubling of sales thanks to the geographic expansion of products with high added value.

He has developed a new organization to better support 40 subsidiaries in selling innovative products and to better serve key customers in Germany, Holland, France, Spain, the USA and Japan.

Since 2007 until 2015 he held the position of Chief Executive Officer in Onduline, the world leader in lightweight roofing.

Under his leadership Onduline, with a strong position in Europe (especially in France) and emerging markets, strongly developed its market share in Russia, Turkey, USA, China, Indonesia, Brazil and Latin American markets.

In the past, Jean-Noël Fourel had also connections with Poland: in years 1982-1984 Jean-Noël Fourel was the Deputy Scientific Attache at the French Embassy in Warsaw.

Jean-Noël Fourel is an engineer with specialization in robotics from the Ecole Catholique des Arts et Métiers in Lyon and finished MBA at HEC (Ecole des Hautes Etudes Commerciales) in Paris, France.


Krzysztof Domarecki

Founder and Chairman of the Supervisory Board of the Selena Group.

Krzysztof Domarecki Founder and Chairman of the Supervisory Board of the Selena Group. Photo courtesy of Selena

Chairman of the Supervisory Board of Selena FM S.A. – parent company in the Selena Group.

Founder of Selena S.A. manufacturer and exporter of construction chemicals.

The first company in the Selena Group was established in 1992 and specialised in the sale of construction chemicals in Poland.

Currently, the Selena Group is a global manufacturer and distributor of construction chemicals headquartered in Poland.

Krzysztof Domarecki graduated from the Law Faculty at the Wrocław University; he also studied philosophy.

In 1983–1991 he worked at the National Law Department of the Wrocław University, doing research on e.g. constitutional court system and presidential system.

In the 1980s he organized student trips to India, exploring at the same time the local culture and customs.

Around the end of 1980s and beginning of 1990s, with his friends from the Wrocław Technical University, he founded his first company Technimeks, dealing in computers among others.

From Technimeks, five companies were established up in 1992.
Selena was one of them.

Right from the beginning, Krzysztof Domarecki led the company, being in charge of business and product offering development.

Selena Group manufactures and distributes modern construction chemicals, including silicone sealants and polyurethane foams for installation of windows and doors, acrylic fillers and adhesives.

In 1999–2008, Krzysztof Domarecki was Management Board President of Selena Co. S.A. – the company then in charge of Selena international operations.

At that time Selena was rapidly expanding into foreign markets, with a focus on building a strong distribution network and promoting its own brands:  Tytan and  Artelit – to finally reach the global scope of operations.

Currently, the Selena Group sells its products in more than 70 countries, also through own trading companies located in 18 countries.

The Group comprises 30 companies, including modern production plants in Poland, Brazil, South Korea, China, Romania, Turkey and Spain.

In 2007, Krzysztof Domarecki became Management Board President of Selena F.M., the Group’s holding company which sets the Group strategy, co-ordinates and supervises the operations of individual subsidiaries.

Since April 2008, the shares of Selena FM S.A. have been quoted on Warsaw Stock Exchange.

Since November 2011, he has been the Chairman of the Supervisory Board of Selena FM SA.

In 2013 Selena sales reached over PLN 1.1 billion.

For his activities Krzysztof Domarecki was awarded in the “Entrepreneur of the Year” competition organised by Ernst & Young in the “Corporate Social Responsibility” category; he also received the title “He who Changes the Polish Industry” from the "New Industry" economic monthly magazine (”Nowy Przemysł”) and the Mayor of Wrocław Prize for “placing Wrocław economy in the global network of relations and for creating a recognizable corporate brand”.

Krzysztof Domarecki’s non-business interests include philosophy, history and globalization theory.


Source: Selena FM S.A.

http://www.selena.com/en/  



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