Photo courtesy of Mobile World Congress 2018

Barcelona, Spain – February 17, 2018

Mobile World Congress is the world’s largest gathering for the mobile industry, organised by the GSMA and held in the Mobile World Capital, Barcelona, 26 February – 1 March 2018.

With over 5 billion subscribers, mobile now connects more than two thirds of the world’s population.

It is fuelling innovation, revolutionising industries and spurring exciting new opportunities, across developed and developing markets.

Photo courtesy of Mobile World Congress 2018

Mobile World Congress 2018, taking place in Barcelona from February 26 to March 1, 2018, will showcase how the foundation of today’s world is creating a better future.

Find out more about the event here:

https://www.mobileworldcongress.com/  

Photo courtesy of Mobile World Congress 2018

Several additional keynote speakers have been announced for Mobile World Congress, including executives from leading mobile operators and other organisations shaping the future of mobile.

New keynote speakers include:

• Ran Krauss, CEO and Co-Founder, Airobotics

• Shang Bing, Chairman, China Mobile

• Jeff Zucker, President, CNN Worldwide

• Timotheus Höttges, CEO, Deutsche Telekom

• Andrus Ansip, Vice President of the Commission and Commissioner for Digital Single Market, European Commission

• Sue Siegel, Chief Innovation Officer, GE and CEO, Business Innovations

• Cher Wang, Chairwoman, HTC

• Zak Brown, Executive Director, McLaren Technology Group

• Hiroshi Mikitani, Founder, CEO and Chairman, Rakuten, Inc.

• Lisa Wang, Founder and CEO, SheWorx

• José María Lassalle, Secretary of State for Information Society and Digital Agenda, Spain

• Glenn Lurie, CEO, Synchronoss

• José María Álvarez-Pallete López, Chairman and CEO, Telefónica

Photo courtesy of Mobile World Congress 2018

More than 2,300 companies will be participating at Mobile World Congress, including brands such as Alibaba, AT&T, BMW, China Mobile, Cisco, Deutsche Telekom, Ericsson, Facebook, Google, HTC, Huawei, Intel, Lenovo, LG, Mercedes-Benz, Microsoft, NTT DOCOMO, Nokia, Oracle, Orange, Qualcomm, SAP, SEAT, SK Telecom, Telefonica, Toyota, Vivo, Vodafone, Xiaomi and ZTE, among others.

Photo courtesy of Mobile World Congress 2018

For more information on Mobile World Congress 2018, including how to attend, exhibit or sponsor, visit www.mobileworldcongress.com 


2018 Event Themes

This year for Mobile World Congress, we have developed 8 core event themes to assist you with finding the content that is most relevant to your industries, your interests, and your future visions.

You can use these themes to sort through the agenda and build your journey around targeted event content.


The 4th Industrial Revolution

The growth in IOT has meant that every type of industry is now looking at connected technologies to ensure it is ready for the move from automated production and IT, to an automated society.

The Fourth Industrial Revolution, as it has been titled, is one of the most complex, inclusive and automated revolutions our society has seen and at its heart, lies mobile.

From transportation to how we communicate, automation is creating smarter services and a new way to live life.

The MWC audience has evolved in similar fashion to this now huge and complex ecosystem.

This theme unravels the complex web of technology trends, partnerships, business concerns and opportunities that enterprises of all kinds need to address to survive and thrive in a digital automated world, and the demands this places on city and national governments.

Photo courtesy of Mobile World Congress 2018

Future Services Provider

Operators will need to address the fundamental strategic question of where and how they want to compete going forward.

What will that look like, what are the strategic options, do they have to invest in content and fixed line, how will they make money and how do MNOs transform themselves, to ensure a bright future?

What will the impact of 5G, analytics, machine learning and digitization be on their cost structures, customer engagement and strategic options?


The Network

Networks include everything from 5G and LTE, to NFV, SDN, radio spectrum, core network infrastructure, back haul infrastructure, billing, customer care, mobile device RF components and much more.

We are seeing rapid developments in network technology, offering immense opportunities for lower costs and new business creation.

Meanwhile the capex and growth in complexity is daunting.

This theme examines what are the opportunities, the technical challenges and what is the real ROI of 5G, NFV, SDNs and many more.

Photo courtesy of Mobile World Congress 2018

The Digital Consumer

The battle is on to engage the consumer, and the stakes are high.

The way consumers interact and transact with companies through digital channels is rapidly evolving, driven by constant and rich connectivity, and data creating new services and interfaces.

By employing analytics throughout the customer life cycle, delivering rewarding customer experiences from pre-purchase through product or service end of life, and empowering digital trust, companies will build digital brands that retain customers and rise above the rest.

We dive into what’s happening and what that means for you, personally and as a business, as the data driven, automated, intelligent and personalised customer relationship evolves.


Tech in Society

Connected technologies have the potential to offer huge benefits for society; better government, security, transport, health, education, arts, emergency response and the environment.

But a tool without guidance, ethics and craft is useless or even dangerous.

What will it take to make a better future and how can we avoid taking wrong turns on the way?

Photo courtesy of Mobile World Congress 2018

Content & Media

As online services become the primary means of media consumption, the relationships between content creators, distributors and consumers continue to evolve to something richer, more direct, immersive and personal, more complex and tougher to manage, but the rewards are significant for those who succeed.

We dive into the world of VR, content rights, production, acquisitions, partnerships, business models, delivery networks and more.


Applied AI

Machine learning, cognitive computing and AI are being hyped, and with good reason: many of the solutions already enabled today seem to be drawn straight from science fiction and the potential for disruption and innovation seems almost boundless.

AI is the key to managing, using and scaling the rich data sets enabled by connected technologies.

As a technology and business tool still in its infancy, however, it brings along a complex web of issues and this theme aims to cut through that complexity.

Photo courtesy of Mobile World Congress 2018

Innovation

To slightly misquote Wikipedia “Innovation is the application of better solutions that meet new requirements, unarticulated needs, or existing market needs. This is accomplished through more-effective products, processes, services and technologies or business models that are readily available to markets, governments and society. The term “innovation” can be defined as something original and more effective and, as a consequence, new, that “breaks into” the market or society.”

The innovation theme will feature anything that falls outside of the themes above, the most innovative solutions, are after all, often the most unexpected and therefore hard to classify.

Photo courtesy of Mobile World Congress 2018

About the GSMA

The GSMA represents the interests of mobile operators worldwide, uniting nearly 800 operators with almost 300 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and internet companies, as well as organisations in adjacent industry sectors.

The GSMA also produces industry-leading events such as Mobile World Congress, Mobile World Congress Shanghai, Mobile World Congress Americas and the Mobile 360 Series conferences.

For more information, please visit the GSMA corporate website at www.gsma.com 

Follow the GSMA on Twitter: @GSMA. 

Photo courtesy of Mobile World Congress 2018

What We Do

The GSMA works on projects and initiatives that address the collective interests of the mobile industry, and of mobile operators in particular.

We are undertaking strategic initiatives across several key areas including Spectrum, Connected Living, Personal Data and Digital Commerce.

• Spectrum for Mobile Broadband – The GSMA is leading an ongoing global campaign to secure the spectrum required to meet the fast-growing demand for mobile broadband.

• Public Policy – The GSMA’s public policy team proactively leads the policy debate, represents the mobile industry to governments and regulators, and delivers a regulatory environment that maximises development opportunities for mobile operators and long-term benefit for mobile users.

• Identity – This Programme with its operator partners work together to deliver digital identity solutions to market with scale, seamless and convenient consumer experience, consistency of user interface and low barriers to entry across the digital identity ecosystem.

• Mobile For Development – Focused on bringing together GSMA mobile operator members, the wider mobile industry and the development community to drive commercial mobile services for underserved people in emerging markets.

• Future Networks – The GSMA aims to address and navigate the complexities of progression to an all-IP communications network, ensuring devices and networks can deliver a native experience and that VoLTE and RCS interoperable solutions are established.

• Internet of Things – The GSMA has created market development programmes to enable a wide range of devices across the education, healthcare, automotive and utilities sectors to benefit from wireless connectivity.

The GSMA also has programmes and technical projects underway in many other areas.

www.gsma.com  

For more information, please visit the GSMA corporate website at gsma.com or Mobile World Live, the online portal for the mobile communications industry,
at www.mobileworldlive.com 

Photo courtesy of Mobile World Congress 2018

Source: Mobile World Congress 2018

https://www.mobileworldcongress.com  



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