IBM Watson Marketing Kicking off a great panel to discuss benchmarking. #think2018 #WatsonMarketing Photo courtesy of IBM

Las Vegas, Nevada and Armonk, N.Y., USA - March 20-22, 2018

By Kareem Yusuf, Ph.D.
General Manager, Watson Internet of Things, IBM


Over the last few years, digital assistants have cemented their place in our homes, helping execute routine day-to-day tasks, from turning on our televisions to telling us about “this day in history.”

Kareem Yusuf, Ph.D., General Manager, Watson Internet of Things, IBM. Photo courtesy of IBM

But these devices have also accomplished something else, they have laid the groundwork for what’s next: truly intelligent AI assistants that get to know you.

Want to put an end to customer frustration? Let Watson help: http://ibm.co/2FKbn8P #AI #WatsonMarketing #think2018 Photo courtesy of IBM

Today at Think 2018, IBM introduced Watson Assistant, a smart enterprise assistant that brings together artificial intelligence (AI), cloud and the Internet of Things (IoT) to help businesses enhance brand loyalty and transform customer experiences, while keeping the business and customer data private and secure.

https://www.ibm.com/events/think/  

https://www.ibm.com/watson/ai-assistant/  

A driver interacts with Watson Assistant within a “digital cockpit” from automotive electronics innovator HARMAN. The IBM offering gets to know the driver and their personal preferences to enhance the safety, convenience and comfort inside the vehicle. Photo courtesy of IBM / Alan Rosenberg / Feature Photo Service for IBM

Right now, leading brands are joining us to bring Watson Assistant into our daily lives.

This includes HARMAN, which at THINK 2018 is demonstrating Watson Assistant in its digital cockpit solution featured in a Maserati GranCabrio.

HARMAN is joined by Airwire, Munich Airport, Kaon Media, The Royal Bank of Scotland and our newest partner, IFTTT, all of which are turning to Watson Assistant to better engage their customers.

Leveraging AI and the Internet of Things (IoT), IBM’s new Watson Assistant gets to know users and proactively anticipate their needs, wherever they are, as they live, work and travel. Here a hotel room makes a guest feel immediately welcome by proactively addressing their needs once they step into the room. Watson Assistant can set the room temperature and make dining recommendations based on preferences from past stays, turn on the lights and close the blinds depending on the time of day and check the guest’s calendar to set a morning alarm to ensure they are awake in time for an early morning meeting. Photo courtesy of IBM

These partners recognize that Watson Assistant can be embedded in any “thing” – a car, hotel room, retail store, conference room and more – offering consumers new levels of convenience as they live, work and travel. It combines a deep understanding of the user with additional contextual factors such as their location and time of day to anticipate their needs and proactively make recommendations.

Customers rarely think about their energy use, where it comes from, how much it costs. But there’s revolution taking place. And energy is finally becoming digitized, giving customers access to real-time data to make smarter decisions. Introducing I•VIE, the digital, personal energy assistant, from Chameleon Technologies, developed with Watson Assistant. Photo courtesy of IBM

The contextual element is important.

Watson Assistant isn’t just designed for a single location such as your home.

And, it doesn’t just respond to a person’s commands and provide generic information that’s publicly available.

Introducing I•VIE, the digital, personal energy assistant, from Chameleon Technologies, developed with Watson Assistant. Photo courtesy of IBM

It can be accessed via voice or text interaction and gets to know a person more through each and every interaction, gaining greater insight into who they are, what makes them happy and more.

Introducing I•VIE, the digital, personal energy assistant, from Chameleon Technologies, developed with Watson Assistant. Photo courtesy of IBM

Delivered through the IBM Cloud, Watson Assistant can be infused into a new set of industry-specific applications, including two designed for automotive and hospitality, which businesses can white-label and brand as they chose.

Introducing I•VIE, the digital, personal energy assistant, from Chameleon Technologies, developed with Watson Assistant. Photo courtesy of IBM

Automotive manufacturers can now offer the smart assistant experience in their vehicles, and hotels can offer guests a smart assistant experience in their rooms.

But Watson Assistant isn’t just for auto and hospitality.

Introducing I•VIE, the digital, personal energy assistant, from Chameleon Technologies, developed with Watson Assistant. Photo courtesy of IBM

Watson Assistant for additional industries allows companies in retail, banking and more to create several types of conversational capabilities (skills) that are important and relevant for their business or industry.

Introducing I•VIE, the digital, personal energy assistant, from Chameleon Technologies, developed with Watson Assistant. Photo courtesy of IBM

Data sharing between skills and built-in data objects, such as context (information about the business and industry) and profile (data on the consumer/customer), as well as built-in proactive capabilities, enables natural and life-like conversations that are in-context while protecting data through secure and personalized insights, which the business owns.

Introducing I•VIE, the digital, personal energy assistant, from Chameleon Technologies, developed with Watson Assistant. Photo courtesy of IBM

These skills can be built upon and use any Watson Service - primarily Watson Conversation Service, Speech to Text and Text to Speech - to create a much more comprehensive conversation.

Introducing I•VIE, the digital, personal energy assistant, from Chameleon Technologies, developed with Watson Assistant. Photo courtesy of IBM

Watson Assistant can also be customized for additional verticals, and with permission from the user, these businesses can share this data through the IBM Cloud to ensure that it’s present throughout each person’s day, no matter where they go.

Introducing I•VIE, the digital, personal energy assistant, from Chameleon Technologies, developed with Watson Assistant. Photo courtesy of IBM

For example:

You’re on a business trip to Las Vegas.
Upon landing at McCarran International Airport, Watson Assistant automatically checks into your hotel and your preferred rental car is not only ready, it has the hotel destination preprogrammed along with suggestions on where to get a latte while en-route.
Nearing the hotel, the Watson Assistant in your car signals your arrival to the hotel and not only updates the room with your preferences for music, temperature and lighting, it synchs your smartphone, calendar and email with the in-room wall dashboard and checking you into the convention you’re attending.

Next, after skipping the long lines of the front desk, you use an electronic key on your phone to enter, ask Watson Assistant to check your messages and within minutes, you’re ready to begin the afternoon meetings.

Photo courtesy of IBM

This is Watson Assistant. The future of smart AI assistants.

For those of you attending this week’s Think 2018 in Las Vegas, I urge you go and check out Watson Assistant in action.

https://www.ibm.com/events/think/  

And, of course, keep an eye out for our partners, each of which is excited to join us on bringing Watson Assistant into our daily lives.

Photo courtesy of IBM

Video
Introducing I•VIE, with Watson Assistant

https://www.youtube.com/watch?v=_XuvflTf7Ow  


Mark your calendar

Think 2019: February 12 – 15, 2019, San Francisco, CA, USA.

The conference may be over, but the learning never stops.

Get caught up on all the inspiring sessions, engaging conversations, and revolutionary keynotes anytime, anywhere.

Photo courtesy of IBM

Source: IBM News Room

http://newsroom.ibm.com  



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